Marketers: How to Implement Generative AI Zero-Click Search
Generative AI is revolutionizing the way we interact with information, and search is no exception. Zero-click search, where users find the answer to their query directly on the search engine results page (SERP) without clicking through to a website, is becoming increasingly common. To understand how to set yourself up for zero-click success, read on to learn more about what it is and how to implement it!
The Growth Marketing Power Duo: Product Marketing and Marketing Operations
Growth marketing teams are under immense pressure to deliver results. While strategies like content marketing, social media, and email campaigns are essential, two often-overlooked roles can significantly amplify their impact: product marketing and marketing operations.
Beyond the Billion-Dollar Myth: A Realistic Look at Business Growth
The tech world is a whirlwind of billion-dollar success stories and equally swift failures. There are many reasons why a company can fail but two of the most significant include a lack of a solid, profitable product or service and neglecting or under developing sales and marketing.
Product-Led vs. Sales-Led Growth: A Marketer's Perspective
The tech world is abuzz with two primary growth models: product-led growth (PLG) and sales-led growth (SLG). While these models differ significantly in their sales approach, the underlying marketing strategies remain surprisingly similar. In this post, we'll delve into the nuances of each model and explore how a marketer's toolkit can be adapted to drive success in either scenario.
Reclaim Your Power: The High Cost of Quiet Quitting
Quiet quitting has become a popular trend. The idea is simple: do the bare minimum to get by at work. But what many don't realize is the significant cost of this strategy, personally and professionally and ultimately the damage it does to a company brand.
Balancing the Scales: A Leader's Journey
It took years of academic and career exploration before I truly understood my leadership path. A mentor helped me recognize my natural leadership tendencies, but also warned me of the potential pitfalls of overextending myself. I learned the importance of balance, delegation, and seeking guidance from experienced leaders.